The collaboration between Helsinki City Theatre and Clear Channel brings theatre advertising to the streets in a more innovative way than before
Helsinki City Theatre and the outdoor advertising company Clear Channel Suomi Oy have signed a three-year cooperation agreement.
With the agreement, the Helsinki City Theatre aims for effective visibility through Clear Channel’s unique outdoor advertising methods. For Clear Channel, the collaboration offers an opportunity to implement visually interesting advertising.
“We want to be involved in promoting the comfort of city residents and be involved in the activities of Finland’s largest, traditional theatre. I believe that our cooperation will bear fruit when our unique outdoor advertising network is tuned with interesting visual advertising, which the renewed City Theatre certainly has to offer,” says Timo Tammi , CEO of Clear Channel Suomi Oy.
The renovated theatre building will open in August
The theatre building, located on the shores of the Helsinki City Theatre’s Eläintarhanlahti bay, will open in August after a major renovation. The opening ceremony will be celebrated in the spirit of Finland 100 in connection with the premiere of the musical Maija of Myrskyluoto . At the same time, the 110-year-old City Theatre and the 50-year-old theatre building will be celebrated.
During the two-year renovation, Helsinki City Theatre’s performances have been seen on several stages around Helsinki.
– We at the City Theatre want to be close to the city’s residents in the future as well. Out-of-home advertising and its latest implementation methods offer us wide visibility and impressive attention value. We want our audience to find us, and I believe that the wide visibility in Helsinki’s cityscape will also bring new viewers to the theatre. I am very happy about our media partnership with Clear Channel,” says Olli Eljaala , Marketing Manager at the Helsinki City Theatre.
Further information: Olli Eljaala, Marketing Manager, Helsinki City Theatre, olli.eljaala@hkt.fi, 050 3799 648