Viewers increasingly satisfied with the Helsinki City Theatre’s repertoire and services

The customers of the Helsinki City Theatre are very satisfied with the service they receive at the theatre and the performances they have seen. According to a survey conducted by Taloustutkimus Oy in September–December 2017, the overall satisfaction of the City Theatre’s customers had even increased slightly from the previous survey in 2015 and now received an average school grade of 8.81 (2015: 8.75).

As in previous years 2015 and 2013, the Helsinki City Theatre’s strengths were its excellent actors and diverse and interesting repertoire. 91 per cent of the respondents considered the quality of the actors to be excellent, and on a scale of 1 to 5, the respondents considered the Helsinki City Theatre’s repertoire to be very diverse (average score 4.24) and interesting (average score 4.09).

Most of the visitors were quite satisfied with the performance they saw at the Helsinki City Theatre. All factors related to the performance received an average of more than four on a scale of 1 to 5.

The respondents were also satisfied with the service-mindedness of the lobby staff (average 4.40), and the renewed signs in the lobby areas and the additional toilet facilities during the renovation of the theatre building were reflected in the survey as increased satisfaction. Of the marketing-related factors, the respondents were most satisfied with the ease of obtaining tickets. The majority of the respondents (86%) thought it was easy to get tickets.

Great satisfaction leads to people wanting to come to the theatre again. Almost all respondents, 98 per cent, want to come back to the Helsinki City Theatre. The majority of the respondents (86%) were definitely or fairly certain to recommend the performance they had seen.

The City Theatre commissions a spectator survey regularly every two years. The comprehensive survey included viewers of 14 different plays, 30 plays and five different stages, and 1,622 responses were received.

Further information on the results of the study:
Olli Eljaala, Marketing Manager, tel. 050 379 9648, olli.eljaala@hkt.fi